The Effectivity OF Subliminal Video
Subliminal messaging has raised its head time and again since the 1950s, as a method of getting people to change their habits, and today, with the advent of desktop video production, it appears everyone and their dog is producing some sort of a subliminal video product. The big question is though, do they actually work or are they just so much wasted time and energy? A study conducted in the 1950s by James Vicary indicated that sublimated messages have an effect on people. Yet a few years later Vicary came forward and admitted he had never conducted the experiment.
What about subliminal Cd and MP3 tapes? They must work, right? Actually the evidence that supports subliminal audio tapes is even less conclusive than for subliminal video ads. One specific experiment involved participants who listened to personal development messages for thirty days, and at the end of thirty days their progress was reviewed. It was concluded that there was no real difference in the individual’s attitudes or behaviors. It appears that the results for audio messages tend to mirror those for video. There is not much more evidence that subliminal messages in any form actually do what they say they can do, and yet the companies and sales people still try to make you think otherwise.
Of course there have been some positive results, so what about those? It’s not all smoke and mirrors or even doom and gloom for sublimated messaging. There have been a few small experiments that have yielded positive results, but there are some clear guidelines on how to be successful when targeting subliminal messages to consumers. It is the meaning in the message that is important and should be limited to just a single word. Phrases, sentences and complex statements are simply lost; a repeating image or word is the most effective.
The biggest influence on an individual is not the subliminal message itself, but the attitude of the consumer. It has been found that subliminal messages that target a person’s current state are much more effective than general messages. An example would be someone who is thirsty. This person will be more influenced by a message for a drink than someone who isn’t thirsty at all. What this means is that if you are already mentally prepared for success, then self-help sublimated video and audio messages will work.
With the right mental attitude and positive actions, you will achieve your goals far more quickly and with better results than with any subliminal video or audio program that is offered. It’s pretty self-evident, but don’t believe all of the advertising hype behind the merchandise that you read. There are still a great many people out there selling magic elixirs to the unwary.
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