Hot Marketing Opps

Advertising with promotional door hangers can benefit most businesses. A new business in the area could use this method of advertising to announce the doors opening as it is like placing an ad in front of possible customers.

These ads cannot be ignored. Placement of them on the handles of the neighborhood doors causes homeowners to remove them. They must be dealt with, even when a person may not think they want your ad; they are forced to acknowledge it. Placing your ad in the hands of a potential customer is good strategy.

If your designer has done their job well, these ads will grab the person and compel him or her to read the advertisement. Even if they do not think they are interested, if the ad is designed well, people will read them as they take them off the handles.

Using a distinguishing font is one way to catch the attention of readers. Using something that the general population is unfamiliar with is the best way to go. Instead of using Times Roman, which everyone is familiar with; use Bazooka, which has solid black, thick letters. It will stand out catching the attention of anyone who sees the advertisement.

The color of the paper is another means to draw attention to the advertisement. Neon colors stand out, as do colors that carry a stigma, like pink. Men do not typically care for pink so if the hanger is that color they are liable to give it a once over to see who was crazy enough to use the color for an ad. Women on the other hand normally like the color pink and will read it because that is its color. If the recipient reads it, it does not matter what they think initially, the key is to get them to read it.

Using a bland or neutral color paper works also if you use the correct font, and consider adding color to the page. Color stands out if used properly on the printed page. Red is used a lot in print media; however that may be a reason to avoid it and use an untraditional color like magenta. Blue may not draw the eye, as it is a more soothing color. Check with your designer, and think bold, bright and contrasts.

Also remember that less is more; white space in your ad is a good thing. Your potential patrons only want to know the relevant details, who are you, what you are doing, where is the location, and when do the doors open. A good designer will recommend all of these tips to you as he or she works on your ad.

If you are advertising with promotional door hangers, these are the things to think through and consider. Designed properly, these ads can produce great results, as they are intended to do. When you get a printout of the ad, hold it at arms length. What pops off the page at you is what your potential customer will see first. Is that the information you intended to convey as the most important? If so then you have a winning postcard printing in your hands.