Hot Marketing Opps

Most businesses can benefit from advertising with promotional door hangers. Placing the ads right in the hands of potential customers, these placards can announce a new business opening in the neighborhood in a timely manner.

These advertisements are placed on the front door handle of each home in a neighborhood. Homeowners are forced to acknowledge the ad when they deal with it in taking it off their door. These ads are not ignored, but rather forced into the hands of potential customers.

If the advertisement has a distinctive edge, the person who picks it up may read it. That is why these must be designed so as to compel people to stop and look at what is in their hand. It is one thing to get it in their hands; it is another to get them to read it.

One trick of designers is to use a distinctive font that people are not used to seeing. Most of the populace is familiar with reading the Times Roman font. Picking a font that is very different, such as Bazooka, which is solid black and has very thick letters will make it stand out, compelling them to look at it.

The color of the paper is another means to draw attention to the advertisement. Neon colors stand out, as do colors that carry a stigma, like pink. Men do not typically care for pink so if the hanger is that color they are liable to give it a once over to see who was crazy enough to use the color for an ad. Women on the other hand normally like the color pink and will read it because that is its color. If the recipient reads it, it does not matter what they think initially, the key is to get them to read it.

Using a bland or neutral color paper works also if you use the correct font, and consider adding color to the page. Color stands out if used properly on the printed page. Red is used a lot in print media; however that may be a reason to avoid it and use an untraditional color like magenta. Blue may not draw the eye, as it is a more soothing color. Check with your designer, and think bold, bright and contrasts.

Also remember that less is more; white space in your ad is a good thing. Your potential patrons only want to know the relevant details, who are you, what you are doing, where is the location, and when do the doors open. A good designer will recommend all of these tips to you as he or she works on your ad.

These are the things to look at and consider if you decide to advertise through promotional door hanger. They can be very productive ads when they have been thought through and designed properly. When your design is finished, hold your postcard printing at arms length and see what pops off the page at you. That will be what a potential customer will see first. If that is the element you want the customer to focus on, then you have a successful ad campaign started.