Is The Idea Of Search Engine Marketing An Art Or Science
There is no disagreement that the best way to maximise an Internet firm is to have a Page 1 Google search engine ranking for the most utilized keywords that are relevant to the product or service being promoted. There are well used and proven techniques used by the Online Marketing professionals, supported by Google’s own advice, that will lead to better Search Engine Placement and logic would dictate that an eventual page 1 listing will be inevitable. Or possibly not.
An knowledgable and reputable Search engine optimization company will confirm to you that it is not always the case and the reasons for lower than expected Search Engine Placement are not always simple to pick out or indeed solve.
The basic ethics of Online Marketing are well known (although not always well practiced) in that there are several on page and off page criteria that the Google robots are programmed to respond to; but if it were just as easy as that then a diligent website optimization company would simply have to follow the received wisdom as far as page creation and keyword placement was concerned, and bingo, all clients could expect their website to be on Page 1.
Where this falls down is that while the website creation and off-page content will take only you so far (there is no reserviation that, as a minimum a successful website should be completely optimized in this respect); it is the organic growth of the site that makes sure the progression of the site through the Google pages towards the sought after page 1 ranking.
Organic development depends on a number of criteria, firstly, understanding buyer behaviour and there the most effective keywords used when potential customers are searching for your product or service. Secondly, creating content that accurately and effectively supports that keyword, thirdly delivering that content throughout the Internet via the most efficient delivery means (whether that be a third party content site or directly onto sites and blogs rated highly by Google).
The fourth and arguably the most crucial criteria is that the quality and delivery of that content, is better than your competitors especially if you are a Search engine optimization company seeking to market your services for example, where arguably the competition for the Page 1 status should be the most fierce.
How though, do you ensure that the content is 100% effective? It has to be appropriate, unique and of value to a particular site and also it has to be provided in enough quantity for it to make a difference amongst the millions of Gigabytes of content out there on the web.
Google however doesn’t give all it’s secrets away. There are a number of questions that I have yet to see any definite answers to, for example, what level of activity and content production earns a place on Page 1 and what definition of quality does Google apply to it algorithms.
The truth of course is that it is a moving feast and the answers rely on the quality and activity of the competition – which is impossible to estimate.
